Skip to main content

Thoughts & Insights

All about digital marketing strategy, AI workflows, SEO, ecommerce, and what's actually working in the wild.

June 12, 2026·8 min read

Why Your AI Budget Is Burning Out Before August

CMOs are discovering token costs don't scale. Inference bills grow exponentially as agents learn. The trap: measurement still broken, but budgets frozen.

AI & MarketingBudgetInference CostsCMO Strategy
June 12, 2026·8 min read

Why CMOs Can't Approve What AI Agents Do Anymore

Your AI agents are making marketing decisions in milliseconds. You approved the strategy, not the specific choices. Legally, you're liable for decisions you never saw. Here's the approval gap nobody's talking about.

June 11, 2026·8 min read

AI Attribution Drift: Why Your Measurement Systems Are Quietly Failing

Agentic AI systems don't fail suddenly. They drift silently. By the time you notice, you've reallocated millions toward false signals. Here's how to detect it.

AIMarketingAttribution
June 11, 2026·7 min read

The Measurement Proof Paradox

90% of companies are accelerating AI marketing spend, but only 12% can measure real impact. This is the $200 billion blind spot and why it's getting worse.

AI MarketingAttributionMeasurement
June 11, 2026·7 min read

AI Recommendation Poisoning: The Silent Data Killer

Your AI model is probably poisoned already. It takes just 250 malicious files to wreck your entire recommendation engine. Here's how to detect it before it tanks your ROI.

AIMarketingData Security
June 9, 2026·8 min read

Agentic AI Failure Modes: What Microsoft's Red Team Just Revealed

Most agentic AI systems don't crash. They fail invisibly instead, drifting through decision spaces, making confident hallucinated choices, and being jailbroken by adversaries. Here's what Microsoft's red team discovered.

AIRiskAgentic AI
June 9, 2026·6 min

Why Marketing's AI ROI Crisis Is Unfixable

Gartner is hosting panels on marketing's AI ROI crisis TODAY. But the real problem isn't measurement. It's that autonomous agents have no measurable causal chain back to marketing decisions.

AIROIAttribution
June 9, 2026·6 min read

AI Search Measurement Crisis: Why 89% of Marketers Can't Actually Measure What They're Optimizing For

89% of enterprise leaders say AI search improved performance. Yet 26% can't track where conversions come from. Spend is racing ahead of measurement infrastructure by years. That gap is where budget dies.

AI SearchMarketing AttributionAnalytics
June 8, 2026·7

Schedule III Won't Save Your AI Visibility

Cannabis brands expected rescheduling to unlock AI search. It didn't. The structural gap is the liability, not the law.

CannabisAISearch
June 7, 2026·7 min read

Agentic AI ROI Paradox: Why 88% Say It Works But 40% Still Fail

88% of early agentic AI adopters report positive ROI. Yet 40% of projects fail. The gap isn't the technology. It's measurement, integration, and automating the wrong things.

AI StrategyROI MeasurementAgentic AI
Prev12345678910111213141516171819202122232425Next

Page 7 of 25 · 246 posts