This post explores how generative AI is fundamentally changing B2B buying behavior by creating discovery and evaluation processes that exist outside traditional marketing channels. The article discusses the visibility crisis for B2B brands, the fractured buying committee, and what CMOs need to do to remain relevant.
June 17, 2026·8
B2B Buying Got Hijacked by AI , CMOs Aren't Ready
Your sales process just became a black box. Gen AI is restructuring how B2B buyers discover, evaluate, and recommend vendors , and your marketing is invisible to it.
DS
Dellon S.
Digital Marketing
B2B MarketingGenerative AIMarketing StrategyAI Disruption