About
Hi, I'm Dellon.
Twenty-plus years building brands, scaling teams, and figuring out what actually moves the needle. My work spans cannabis, education, and healthcare. Industries where the marketing constraints force real creativity.
My career started in 2000 building web properties for pharmaceutical companies. Since then I've managed $6M+ marketing budgets, built teams of 10+, and delivered results that move the needle , from 20x organic growth to $110% ecommerce revenue lifts.
Today I'm focused on cannabis, AI marketing systems, and building tools on the side. Available for select consulting engagements where the work is genuinely interesting.
Skills & Expertise
Marketing Strategy
Development & Design
Tools & Platforms

Google Ads Certified
Google Skillshop

Google Analytics Certified
Google Skillshop

HubSpot Certified
HubSpot Academy

CIW Web Professional
Certified Internet Web Professional
WebAward: Best Pharmaceutical Website
Web Marketing Association
Career Timeline
Cannabis Industry
- ·80% organic traffic growth in 6 months
- ·AI workflow systems boosting team output 50%+
- ·Marketplace share: 3% → 10%+ in 6 months
- ·37-store local SEO management
- ·150% organic traffic increase
- ·110% ecommerce revenue growth
- ·#3 best-selling flower brand in California
Education
- ·20x organic traffic in 5 years
- ·2M annual visitors
- ·Enrollment: 500 → 6,000+ students
- ·Featured in Forbes, Yahoo Finance, Fox Business
Healthcare
- ·2002 WebAward — Pharmaceutical Industry
- ·300%+ traffic increase in 3 months
- ·CRM-integrated patient adherence app
- ·30% operational efficiency increase via CRM optimization
- ·Designed UI for LynxMobile™ flagship SaaS
- ·Built HelpDesk, Employee Rewards, and Contracts systems
Education
Baylor University
B.A. Business Administration , Management Information Systems
Waco, TX · Class of December 1999
