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Case Studies

Work that moves
the needle.

A collection of campaigns, strategies, and digital transformations across cannabis, education, healthcare, and more.

June 2023–Present

STIIIZY

Digital Marketing Director

Led AI-powered digital strategy for one of the largest cannabis brands in North America — driving 80% organic growth, scaling marketplace share 3x, and building AI workflows that increased team output by 50%+.

80%
Organic Traffic Growth
10%+
Marketplace Share
64
Retail Locations Managed
50%+
Team Output Increase via AI
CannabisAI StrategySEOEcommercePaid MediaLocal SEO
December 2021–July 2022

Claybourne Co.

Digital Marketing Director

Rebuilt Claybourne's digital presence from scratch — growing organic traffic by 150%, ecommerce revenue by 110%, and securing the

150%
Organic Traffic Increase
110%
Ecommerce Revenue Growth
#3
Best-Selling Flower Brand in CA
CannabisSEOPaid MediaEcommerceContent Marketing
August 2013–August 2021

Education Futures Group

Digital Marketing Director

Over 8 years, transformed Vista College's digital presence — growing organic traffic 20x, scaling enrollment from 500 to 6,000+ students, and generating 2M annual visitors from near-zero organic baseline.

20x
Organic Traffic Growth
6,000+
Students Enrolled
2M
Annual Visitors
40%
Conversion Rate Lift
EducationSEOSEMWordPressHubSpotCRO
December 2006–December 2009

McKesson / Walgreens Specialty

Sr. Developer → Applications Development Manager

Designed the UI for McKesson's flagship SaaS platform LynxMobile™, built enterprise web applications and patient portals, and led digital operations at Walgreens Specialty — including a 30% CRM efficiency improvement.

30%
CRM Efficiency Improvement
3
Enterprise Web Apps Built
2
Patient & Physician Portals
HealthcareSaaSCRMWeb DevelopmentUI/UX