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Thoughts & Insights

All about digital marketing strategy, AI workflows, SEO, ecommerce, and what's actually working in the wild.

August 4, 2026·7 min read

AI Max Search Ads: A Control Problem

Google's AI Max upgrade promises more conversions, but it also changes what search marketers can see, steer, and prove. The control problem is now the strategy.

Google AdsAI MarketingSearch AdvertisingMarketing Measurement
August 4, 2026·8 min read

AI Search Mentions Need Proof

AI search is turning brand mentions into a new marketing asset. The teams that win will track evidence, context, and correction speed, not vanity scores.

AI SearchBrand StrategyMarketing Measurement
August 4, 2026·7 min read

What Kevin Maharis Gets Right on Personal Branding

Kevin Maharis built a category-defining aesthetics brand in Jakarta by rejecting the virality treadmill and betting on education, luxury positioning, and founder authority. Here is what every brand builder should steal from the play.

Personal BrandingGrowth StrategyLeadership
August 4, 2026·8 min read

Retail AI Shopping Ads Reshape Product Consideration

AI shopping ads are moving into retailer assistants, changing product discovery, paid search measurement, and what brands must optimize before the click.

AI MarketingRetail MediaPaid Search
August 4, 2026·7 min read

Share of Model Is Marketing's Next Vanity Metric

AI visibility scores are becoming the new marketing dashboard obsession. Share of model sounds useful, but without outcomes it can hide more than it reveals.

AI MarketingGEOBrand Strategy
August 3, 2026·8 min read

AI Advertising Measurement Is Mostly Guesswork Right Now

AI advertising measurement is moving from clicks to brand perception, but teams still cannot prove whether AI visibility changes sentiment, demand, or revenue.

AI AdvertisingMarketing MeasurementBrand Strategy
August 3, 2026·8 min read

AI Advertising Is Creating a Two-Speed Market in 2026

AI advertising is widening the gap between teams that redesign campaigns around machine decisions and teams still optimizing dashboards built for the old web.

AI AdvertisingMarketing StrategyMeasurement
August 3, 2026·8 min read

AI Agent Traffic Is Rewriting Brand Marketing

AI agent traffic is becoming a real marketing audience. Brands need new measurement, content, and consent rules before bots shape demand without them.

AI MarketingAgentic AIDigital Strategy
August 3, 2026·7 min read

Share of Model: The New Brand Visibility Metric

Share of model is becoming the next brand visibility metric as ChatGPT and Gemini shape discovery. Here is what marketers should measure before rankings disappear.

AI SearchBrand StrategyMarketing Measurement
August 3, 2026·8 min read

Why The CMO Gets Harder Now

AI agents are forcing CMOs to stop being campaign managers and start acting like decision architects. The brands that adapt fastest will win more trust.

AI MarketingCMOAgentic AI
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Page 18 of 44 · 439 posts