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Thoughts & Insights

All about digital marketing strategy, AI workflows, SEO, ecommerce, and what's actually working in the wild.

June 2, 2026·9

MMM's Agentic Crisis: Why AI Can't Measure

Hershey's $2B measurement blind spot reveals the real problem: agentic AI is optimizing metrics it can't see. Two layers of black boxes stacked on top of each other.

June 2, 2026·9

Multi-Touch Attribution Is Collapsing

Multi-touch adoption hit 47% but models are silently failing. CMOs lacking validation skills are making bigger budget bets on broken data.

marketing-measurementattributioncmo-readiness
May 31, 2026·7

LLM Hallucinations Are Rewriting Your Brand Story

AI systems generating false brand claims. Legally liable for not preventing it.

AIMarketingBrand Safety
May 30, 2026·9 min read

The GenAI ROI Measurement Collapse

Your pilot metrics look great. Your revenue hasn't moved. Here's why measuring AI impact is fundamentally broken.

AI StrategyMeasurementMarketing Operations
May 29, 2026·11 min read

Google AI Mode: The Worst Product Ever Shipped

When 93% of searches end with zero clicks, Google weaponized its own platform against itself. The math doesn't work.

AI SearchGoogleSEO
May 29, 2026·9 min read

Why LLM Hallucinations Are Killing Your Attribution Data

LLMs are hallucinating customer journey data at 60% rates, poisoning your attribution models. Here's what's actually happening in your martech stack.

AIMarketingAttribution
May 27, 2026·8 min read

Jagged AI Capabilities: The Invisible Failures You Won't See Coming

AI doesn't fail uniformly. It excels in some contexts and fails invisibly in others. Why most teams won't see it coming.

AI StrategyRisk ManagementModel Deployment
May 26, 2026·7 min read

GEO is the new SEO and brands are late

Generative Engine Optimization is how you win visibility in AI-powered search. Most brands are still optimizing for 2020 SEO.

AI SearchGEOSEO
May 26, 2026·8

Social Attribution Finally Works. That's the Problem.

For a decade, brands couldn't prove social media drove revenue. Now they can. And the data reveals what influencer marketing was hiding all along.

Social Media AttributionInfluencer MarketingMarketing Measurement
May 26, 2026·8 min read

Voice Search Is Eating SEO

Link-based ranking is dead. Voice queries bypass Google and go straight to AI. Your SEO strategy from 2023 won't survive 2026.

SEOVoice SearchAI
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Page 23 of 25 · 246 posts