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Thoughts & Insights

All about digital marketing strategy, AI workflows, SEO, ecommerce, and what's actually working in the wild.

May 31, 2026·7 min

The Soul Deficit in AI Ads

70% of people spot AI ads as fake because they're missing something humans create naturally: authenticity. As AI gets better at volume, it's getting worse at what actually sells.

AIMarketingCreativeBrand Strategy
May 31, 2026·7

LLM Hallucinations Are Rewriting Your Brand Story

AI systems generating false brand claims. Legally liable for not preventing it.

AIMarketingBrand Safety
May 29, 2026·11 min read

Google AI Mode: The Worst Product Ever Shipped

When 93% of searches end with zero clicks, Google weaponized its own platform against itself. The math doesn't work.

AI SearchGoogleSEO
May 29, 2026·9 min read

Why LLM Hallucinations Are Killing Your Attribution Data

LLMs are hallucinating customer journey data at 60% rates, poisoning your attribution models. Here's what's actually happening in your martech stack.

AIMarketingAttribution
May 28, 2026·9 min read

AI Skills Crisis: Why Teams Fall Behind

80% of CMOs worry about AI skills gaps. But training won't fix the real problem: most marketing teams lack the architecture to operationalize AI at scale.

AIMarketing StrategySkills Development
May 27, 2026·7 min read

AI Agent Decisions: When Autonomy Breaks Accountability

Agentic AI systems manage marketing budgets in black boxes. When they fail, you can't explain why. This is the emerging liability.

AI AgentsMarketing ROICompliance
May 27, 2026·7 min read

AI Hallucinations Are Sabotaging Your Marketing Data

Marketers are making million-dollar budget decisions based on AI-generated analytics that don't exist. Here's what's really happening.

May 27, 2026·8 min read

Jagged AI Capabilities: The Invisible Failures You Won't See Coming

AI doesn't fail uniformly. It excels in some contexts and fails invisibly in others. Why most teams won't see it coming.

AI StrategyRisk ManagementModel Deployment
May 26, 2026·8

Agentic AI Switching Costs: The Vendor Trap

Your first agentic AI vendor choice locks you in. Switching costs accumulate at five different layers, each exponentially more expensive than the last. By year two, you're paying 4x the initial cost to stay.

agentic-aivendor-strategyai-infrastructure
May 26, 2026·8 min read

AI Agents Are Breaking Your Marketing Measurement

The individual human customer journey no longer exists. Your measurement infrastructure is built on assumptions that stopped being true. Here's what CMOs are actually doing about it.

MarketingAI AgentsAttribution
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