AI Search

AEO, SEO, AI Overviews & the fight for citations.

114 articles

Reddit Has Become the Internet's Answer Engine - And Brands Are Invisible

AI systems cite Reddit, YouTube, and LinkedIn in 8 of 10 answers. Brand websites? Ignored. Here's why, and what you can do about it.

May 22, 2026

ChatGPT Ads Break Brand Safety Fundamentals

Conversational AI turns adjacency, brand safety controls, and suitability upside down. Traditional playbooks are obsolete.

May 16, 2026

Domain Authority Is the New Leverage Point

Google's March 2026 core update shows domain-level authority now outweighs page-level optimization. Here's what that means for your content strategy.

May 13, 2026

The AI Citation Moat

Just 50 websites control citations across ChatGPT, Claude, and Gemini. If you're not one of them, your brand is invisible where customers get answers.

May 13, 2026

The Jagged AI Problem: Why Better Models Make Marketing Worse

Better AI models can make marketing worse when teams skip model routing, workflow evals, cost controls, and quality checks by task.

May 13, 2026

Why Reasoning Models Break Safety

Advanced reasoning capabilities in AI are making safety guardrails easier to bypass. The safer the model wants to be, the better adversaries get at jailbreaking it.

May 12, 2026

ChatGPT Just Became an Ad Network

OpenAI's self-serve ads platform is more than a monetization tactic. It is a fundamental shift in who controls the conversation layer and what that means for brands.

May 10, 2026

ChatGPT Ads Are No Longer Behind a $50K Paywall

OpenAI just opened ChatGPT ads to every U.S. business with self-serve buying and cost-per-click bidding. This changes the game for performance marketing.

May 9, 2026

Google's New Linking Features Show Search Results Are Fragmenting

Google rolled out five new linking features across AI Mode and AI Overviews. It signals something significant: the company is trying to solve a traffic problem created by its own AI search products.

May 9, 2026

The Test-Time Compute Trap: Why Reasoning Models Are Too Expensive to Ship

Reasoning models deliver better outputs in labs. In production at scale, they deliver worse economics. Here is why most teams are already backing away.

May 9, 2026

ChatGPT Memory Is Your New Competitive Edge

GPT-5.5 Instant shipped with memory that persists across sessions. That single feature just made ChatGPT a continuous AI collaborator, not a stateless chat tool. Here is what that means for how you work.

May 7, 2026

GEO Is Becoming SEO's Replacement, And Marketers Aren't Ready

Generative Engine Optimization is the new game. AI search engines don't rank pages, they cite sources. Your SEO strategy is already broken.

May 7, 2026

The Yandex Leak: What the Code Exposed and What Still Applies

In early 2023, a Yandex employee leaked 44GB of source code with 17,853 ranking factors. Three years on, here is what still applies to Google SEO.

April 27, 2026

The Death of Transparent Bidding: Google AI Mode Ads and the Invisible Intent Problem

Google AI Mode advertising is live, but keyword matching is gone. Black-box conversation inference replaced it. Here is what that costs advertisers.

April 21, 2026

ChatGPT Isn't Stealing Google Traffic, It's Filtering It

New research shows ChatGPT users are returning to Google to verify AI answers. This isn't competition. It's a new layer in the search stack.

April 17, 2026

Your Helpful Links Are Now a Liability

For 20 years, linking out to authority sources was an SEO best practice. AI search has quietly inverted that logic.

April 15, 2026