AI Attribution Poisoned By Synthetic Data

Your attribution model is measuring noise.

When ChatGPT shopping agents, autonomous commerce bots, and AI buyer assistants make up 40% of your traffic, your model isn't tracking customer behavior anymore. It's extrapolating patterns from contaminated data.

The irony is brutal: you adopted AI agents to improve conversions, but the resulting training data poisoned the very analytics designed to measure their impact.

This is happening across every marketing organization right now. And nobody's talking about it.