About

Hi, I'm Dellon.

I'm a digital marketing director and web builder with 20+ years of experience driving growth for brands across cannabis, education, healthcare, and beyond.

My career started in 2000 building web properties for pharmaceutical companies. Since then I've managed $6M+ marketing budgets, built teams of 10+, and delivered results that move the needle — from 20x organic growth to $110% ecommerce revenue lifts.

Today I'm leading digital marketing at STIIIZY while building projects on the side. I'm available for select consulting engagements where I can make a real impact.

Cannabis / RetailEducationHealthcarePharmaceutical

20+

Years Experience

Baylor

University, MIS

Based in Los Angeles

Google Certifications

Skills & Expertise

Marketing Strategy

SEO / Content MarketingPaid Search & SocialEcommerce StrategyEmail & LifecycleCROAnalytics & AttributionAI-Powered MarketingMarketplace (Weedmaps, Leafly)

Development & Design

Next.js / ReactHTML, CSS, JavaScriptPHP / WordPressShopify PlusUI/UX DesignAdobe SuiteLooker StudioHubSpot

Tools & Platforms

Google Ads & AnalyticsSEMrush / AhrefsScreaming FrogHotJar / VWOAlpineIQKlaviyoSurfsideLeaflink

Certifications & Awards

🎓Google Ads Certified

📊Google Analytics Certified

💻CIW Professional Site Designer

🏆2002 WebAward — Pharmaceutical

Career Timeline

2023–Now

STIIIZY

Digital Marketing Director

·80% organic traffic growth in 6 months
·AI workflow systems boosting team output 50%+
·Marketplace share: 3% → 10%+ in 6 months
·37-store local SEO management

2021–2022

Claybourne Co.

Digital Marketing Director

·150% organic traffic increase
·110% ecommerce revenue growth
·#3 best-selling flower brand in California

2013–2021

Education Futures Group

Digital Marketing Director

·20x organic traffic in 5 years
·2M annual visitors
·Enrollment: 500 → 6,000+ students
·Featured in Forbes, Yahoo Finance, Fox Business

2008–2009

Walgreens Specialty

Applications Development Manager

·Led web initiatives and internet marketing
·30% operational efficiency increase via CRM optimization

2006–2008

McKesson Specialty

Sr. Developer

·Designed UI for LynxMobile™ flagship SaaS
·Built HelpDesk, Employee Rewards, Contracts systems
·Designed Patients & Physicians web portals

2003–2006

OTN Specialty Services

Web Producer

·Implemented A/B testing process
·CRM-integrated patient adherence app

2000–2003

ivpcare, inc

Web Media Specialist

·2002 WebAward — Pharmaceutical Industry
·300%+ traffic increase in 3 months

Education

🎓

Baylor University

B.A. Business Administration — Management Information Systems

Waco, TX · Class of December 1999

Want to work together?

I'm available for select consulting engagements. Let's talk about your project.

Get In Touch