.disruption_article__q2gS0{background:#080f19;color:#e9eef6}.disruption_hero__rXKni{width:100%;min-height:800px;position:relative;display:grid;align-items:center;isolation:isolate}.disruption_heroCopy__trrtz{width:100%;max-width:1320px;margin:auto;z-index:1;padding:170px 40px 110px}.disruption_hero__rXKni h1{font-size:clamp(44px,4.5vw,68px);line-height:1.06;letter-spacing:-.045em;font-weight:800;max-width:630px;text-wrap:balance;margin:0}.disruption_heroCopy__trrtz>p{font-size:20px;line-height:1.65;color:#d0d9e3;max-width:580px;margin:28px 0}.disruption_byline__2kpG7{display:flex;gap:12px 24px;flex-wrap:wrap;font-size:13px;color:#c6d2de}.disruption_byline__2kpG7 a{color:#fff;border-bottom:1px solid #739db8}.disruption_heroImage__GywCH{position:absolute;inset:0;z-index:-1}.disruption_heroImage__GywCH img{-o-object-fit:cover;object-fit:cover;-o-object-position:center 10%;object-position:center 10%}.disruption_heroImage__GywCH:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(8,15,25,.98),rgba(8,15,25,.91) 24%,rgba(8,15,25,.62) 45%,rgba(8,15,25,.08) 76%),linear-gradient(0deg,#080f19,transparent 23%)}.disruption_toc__A1zxG{border-block:1px solid #283746;background:#101c29;padding:28px 32px}.disruption_tocInner__i_2hs{max-width:1240px;margin:auto;display:flex;gap:24px}.disruption_tocInner__i_2hs>span{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:#80c4d7;white-space:nowrap;padding-top:4px}.disruption_toc__A1zxG ol{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:14px;line-height:1.6}.disruption_toc__A1zxG a{color:#d6e1ed;border-bottom:1px solid #526277;padding-bottom:3px}.disruption_toc__A1zxG a:hover{color:#9edbe8}.disruption_intro__3TgY5{max-width:1320px;padding:72px 40px 52px;margin:auto;display:grid;grid-template-columns:1fr 1fr;gap:30px 64px}.disruption_intro__3TgY5>p:first-child{grid-column:1/-1;max-width:1060px;font-size:28px;line-height:1.5;color:#fff}.disruption_intro__3TgY5>p{margin:0}.disruption_section__qTWvS{padding:76px 40px;border-top:1px solid #223040;scroll-margin-top:110px}.disruption_wash__CqWPr{background:#0d1723}.disruption_sectionInner__MegDY{max-width:1240px;margin:auto}.disruption_faqs__oXslU h2,.disruption_section__qTWvS h2{font-size:clamp(28px,2.7vw,38px);font-weight:750;letter-spacing:-.025em;line-height:1.15;margin:0 0 38px;max-width:800px}.disruption_prose__XaTcv p,.disruption_prose__XaTcv ul{font-size:18px;line-height:1.8;color:#cbd6e3}.disruption_prose__XaTcv>p,.disruption_prose__XaTcv>ul{max-width:78ch;margin:24px auto}.disruption_prose__XaTcv>p:first-child{margin-top:0}.disruption_prose__XaTcv a{color:#9bd7e7;text-decoration:underline;text-underline-offset:4px;text-decoration-color:#6594a4}.disruption_prose__XaTcv ul{padding-left:24px;list-style:disc}.disruption_prose__XaTcv li{margin:12px 0;padding-left:5px}.disruption_prose__XaTcv li::marker{color:#90ccd3}.disruption_storyRow__WKzCB{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:64px;align-items:start;margin:48px 0}.disruption_storyRow__WKzCB:first-child{margin-top:0}.disruption_storyCopy__4IgLE p{margin:0 0 24px}.disruption_storyCopy__4IgLE p:last-child{margin-bottom:0}.disruption_reverse__R68Oh{grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr)}.disruption_reverse__R68Oh .disruption_photo__SwdhS{order:-1}.disruption_photo__SwdhS{position:relative;overflow:hidden;border-radius:3px;background:#182435}.disruption_photo__SwdhS img{display:block;width:100%;height:auto;aspect-ratio:4/3;-o-object-fit:cover;object-fit:cover}.disruption_storyRow__WKzCB .disruption_photo__SwdhS[data-photo="06"] img{aspect-ratio:3/2;transform:scale(1.02)}.disruption_photo__SwdhS figcaption{position:absolute;bottom:0;left:0;right:0;padding:70px 24px 22px;background:linear-gradient(0deg,rgba(3,8,15,.95),rgba(3,8,15,.55) 55%,transparent);color:#f0f5fa;font-size:17px;line-height:1.45;text-shadow:0 1px 1px #000}.disruption_photo__SwdhS figcaption:before{content:"";display:block;width:32px;height:2px;margin-bottom:12px;background:#8bced3}[data-composition=value-story] .disruption_photo__SwdhS img{aspect-ratio:1/1}[data-composition=benefit-stories] .disruption_storyRow__WKzCB:last-child{margin-top:64px}[data-composition=tier-tradeoffs] .disruption_storyRow__WKzCB:last-child .disruption_photo__SwdhS img{aspect-ratio:16/9}.disruption_readingColumns__YmJ_h{display:grid;grid-template-columns:1fr 1fr;gap:28px 64px;margin:36px 0}.disruption_readingColumns__YmJ_h:first-child{margin-top:0}.disruption_readingColumns__YmJ_h p{margin:0}.disruption_editorialNote____wyg{margin:40px 0 0;padding:28px 34px;border-left:3px solid #80c4cd;background:linear-gradient(90deg,rgba(89,158,174,.09),transparent 85%)}.disruption_editorialNote____wyg p{max-width:94ch;margin:0 0 20px}.disruption_editorialNote____wyg p:last-child{margin-bottom:0}[data-composition=value-story] .disruption_editorialNote____wyg p:first-child{font-size:22px;color:#e5eef5}[data-composition=cost-experiment] .disruption_editorialNote____wyg{border-color:#d79b83;background:linear-gradient(90deg,rgba(187,114,89,.09),transparent 85%);margin:36px 0}[data-composition=final-argument] .disruption_sectionInner__MegDY{max-width:1100px}[data-composition=final-argument] .disruption_editorialNote____wyg{padding:32px 0 0;border-left:0;border-top:1px solid #3a5364;background:none}[data-composition=final-argument] .disruption_editorialNote____wyg p:last-child{font-size:23px;line-height:1.65;color:#eef3f8}.disruption_diagram___ffoZ{margin:42px 0;border:1px solid #42566b;border-radius:4px;background:#122231;overflow:hidden}.disruption_diagram___ffoZ picture{display:block}.disruption_diagram___ffoZ img{display:block;width:100%;height:auto}.disruption_diagram___ffoZ figcaption{padding:18px 24px;color:#c6d3df;font-size:14px;line-height:1.6;border-top:1px solid #42566b}.disruption_benefitTiles__wSYHR{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin:42px 0}.disruption_benefitTile__mYqwQ{padding:28px;border:1px solid #3b5265;border-radius:12px;background:radial-gradient(ellipse at top left,rgba(100,171,197,.14),transparent 75%),#101c29;box-shadow:0 12px 32px rgba(0,0,0,.12)}.disruption_benefitTile__mYqwQ:nth-child(2){border-color:#5b5041;background:radial-gradient(ellipse at top left,hsla(35,51%,61%,.12),transparent 75%),#151d27}.disruption_benefitTile__mYqwQ:nth-child(3){border-color:#395852;background:radial-gradient(ellipse at top left,rgba(105,181,155,.12),transparent 75%),#101e25}.disruption_benefitTile__mYqwQ h3{margin:0 0 16px;font-size:23px;font-weight:650;line-height:1.25;color:#bce0ed;letter-spacing:-.015em}.disruption_benefitTile__mYqwQ:nth-child(2) h3{color:#e5c394}.disruption_benefitTile__mYqwQ:nth-child(3) h3{color:#b6dcd0}.disruption_benefitTile__mYqwQ p{margin:0;font-size:16px;line-height:1.75}.disruption_evidencePanel__qXPWn{padding:32px;margin:40px 0;border:1px solid #4a5c70;border-radius:14px;background:radial-gradient(ellipse at top right,rgba(97,139,184,.13),transparent 62%),linear-gradient(135deg,#152434,#101c2a);box-shadow:0 16px 44px rgba(0,0,0,.15)}.disruption_evidenceHeading__lzLHD{display:flex;justify-content:space-between;align-items:baseline;gap:20px}.disruption_evidenceHeading__lzLHD h3{font-size:25px;font-weight:650;line-height:1.25;letter-spacing:-.02em;margin:0;color:#edf3f8}.disruption_evidenceHeading__lzLHD p{font-size:14px;line-height:1.6;margin:0;color:#aebfd0}.disruption_evidencePanel__qXPWn dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;margin:28px 0}.disruption_evidencePanel__qXPWn dl>div{display:flex;flex-direction:column;gap:12px;padding-left:26px;border-left:1px solid #3d5369}.disruption_evidencePanel__qXPWn dl>div:first-child{padding-left:0;border-left:0}.disruption_evidencePanel__qXPWn dt{font-size:15px;line-height:1.6;color:#d0dae5}.disruption_evidencePanel__qXPWn dd{order:-1;font-size:clamp(36px,4vw,54px);line-height:1;letter-spacing:-.04em;font-weight:700;color:#e6c295}.disruption_evidencePanel__qXPWn dl>div:nth-child(2) dd{color:#a9d6c6}.disruption_evidencePanel__qXPWn dl>div:nth-child(3) dd{color:#b4d8ed}.disruption_evidencePanel__qXPWn .disruption_evidenceSource__4BjHp{font-size:14px;line-height:1.65;border-top:1px solid #3c5066;padding-top:20px;margin:0;max-width:100ch;color:#b7c7d7}.disruption_measurementPlan__8XQ6Q{margin:32px 0 48px}.disruption_measurementPlan__8XQ6Q ul{padding:0;list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.disruption_measurementPlan__8XQ6Q li{display:flex;flex-direction:column;gap:18px;padding:28px;margin:0;border:1px solid #3d596b;border-radius:12px;background:radial-gradient(ellipse at top right,rgba(94,156,192,.12),transparent 72%),#12202e;font-size:17px;line-height:1.7;box-shadow:0 10px 28px rgba(0,0,0,.12);transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}.disruption_measurementPlan__8XQ6Q li:nth-child(2){border-color:#625545;background:radial-gradient(ellipse at top right,hsla(37,47%,60%,.12),transparent 72%),#1a222b}.disruption_measurementPlan__8XQ6Q li:nth-child(3){border-color:#3d6059;background:radial-gradient(ellipse at top right,rgba(100,179,147,.12),transparent 72%),#12252a}.disruption_measurementPlan__8XQ6Q li:nth-child(4){border-color:#525572;background:radial-gradient(ellipse at top right,rgba(132,135,198,.12),transparent 72%),#18212f}.disruption_measurementPlan__8XQ6Q li:last-child{grid-column:1/-1;display:grid;grid-template-columns:1fr 2fr;align-items:center;gap:30px}.disruption_measurementPlan__8XQ6Q strong{font-size:20px;line-height:1.35;color:#b8ddec;font-weight:650;letter-spacing:-.015em}.disruption_measurementPlan__8XQ6Q li:nth-child(2) strong{color:#e5c394}.disruption_measurementPlan__8XQ6Q li:nth-child(3) strong{color:#b6dcd0}.disruption_measurementPlan__8XQ6Q li:nth-child(4) strong{color:#ced0ef}@media(hover:hover){.disruption_measurementPlan__8XQ6Q li:hover{transform:translateY(-3px);border-color:#91b7cd;box-shadow:0 14px 34px rgba(0,0,0,.22)}}@media(prefers-reduced-motion:reduce){.disruption_measurementPlan__8XQ6Q li{transition:none}.disruption_measurementPlan__8XQ6Q li:hover{transform:none}}.disruption_faqs__oXslU{max-width:1120px;margin:auto;padding:80px 40px}.disruption_faqs__oXslU details{border-top:1px solid #3a4a5c;padding:24px 0}.disruption_faqs__oXslU details:last-child{border-bottom:1px solid #3a4a5c}.disruption_faqs__oXslU summary{cursor:pointer;color:#eef4fa;font-size:19px;font-weight:650;line-height:1.5}.disruption_faqs__oXslU summary::marker{color:#92cfd8}.disruption_faqs__oXslU details p{font-size:17px;line-height:1.8;max-width:78ch;color:#c6d3df;margin:18px 0 0}.disruption_article__q2gS0 a:focus-visible,.disruption_article__q2gS0 summary:focus-visible{outline:2px solid #aceaf2;outline-offset:6px}.disruption_closing__UNOGn{height:400px;position:relative;display:grid;place-items:center;overflow:hidden}.disruption_closing__UNOGn>img{position:absolute;width:100%;height:100%;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 53%;object-position:50% 53%}.disruption_closing__UNOGn:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(4,10,17,.7),rgba(4,10,17,.35)),linear-gradient(180deg,#080f19,transparent 35%)}.disruption_closing__UNOGn>div{position:relative;z-index:1;text-align:center;padding:40px 24px}.disruption_closing__UNOGn p{font-size:clamp(26px,3vw,40px);font-weight:650;line-height:1.2;letter-spacing:-.025em;text-shadow:0 1px 1px rgba(0,0,0,.95)}@media(max-width:1050px){.disruption_hero__rXKni h1{font-size:56px;max-width:540px}.disruption_heroCopy__trrtz>p{max-width:510px}.disruption_readingColumns__YmJ_h,.disruption_reverse__R68Oh,.disruption_storyRow__WKzCB{gap:36px}.disruption_photo__SwdhS figcaption{font-size:16px;padding:60px 20px 20px}}@media(max-width:900px){.disruption_hero__rXKni{min-height:870px;align-items:start}.disruption_heroCopy__trrtz{padding:150px 32px 280px}.disruption_hero__rXKni h1{max-width:580px;font-size:52px}.disruption_heroCopy__trrtz>p{max-width:560px}.disruption_heroImage__GywCH{top:450px}.disruption_heroImage__GywCH img{-o-object-position:center 10%;object-position:center 10%}.disruption_heroImage__GywCH:after{background:linear-gradient(180deg,#080f19,rgba(8,15,25,.08) 35%),linear-gradient(0deg,#080f19,transparent 24%)}.disruption_tocInner__i_2hs{display:block}.disruption_toc__A1zxG ol{margin-top:15px}.disruption_intro__3TgY5{padding:54px 32px 36px;gap:26px}.disruption_intro__3TgY5>p:first-child{font-size:25px}.disruption_section__qTWvS{padding:60px 32px}.disruption_reverse__R68Oh,.disruption_storyRow__WKzCB{grid-template-columns:1fr;gap:30px}.disruption_storyRow__WKzCB .disruption_photo__SwdhS{order:0}.disruption_storyRow__WKzCB .disruption_photo__SwdhS img,[data-composition=value-story] .disruption_photo__SwdhS img{aspect-ratio:16/10}.disruption_readingColumns__YmJ_h{gap:28px 32px}.disruption_prose__XaTcv p{font-size:17px}.disruption_benefitTiles__wSYHR{gap:14px}.disruption_benefitTile__mYqwQ{padding:22px}.disruption_benefitTile__mYqwQ h3{font-size:21px}.disruption_evidencePanel__qXPWn{padding:28px}.disruption_evidenceHeading__lzLHD{display:block}.disruption_evidenceHeading__lzLHD p{margin-top:10px}.disruption_evidencePanel__qXPWn dl{gap:20px}.disruption_evidencePanel__qXPWn dl>div{padding-left:20px}.disruption_measurementPlan__8XQ6Q li{padding:24px}}@media(max-width:600px){.disruption_hero__rXKni{min-height:960px}.disruption_heroCopy__trrtz{padding:132px 22px 300px}.disruption_hero__rXKni h1{font-size:42px;line-height:1.08;text-wrap:initial}.disruption_heroCopy__trrtz>p{font-size:18px;line-height:1.65;margin:24px 0}.disruption_heroImage__GywCH{top:520px}.disruption_heroImage__GywCH img{-o-object-position:center 26%;object-position:center 26%}.disruption_byline__2kpG7{gap:10px 16px;font-size:12px}.disruption_toc__A1zxG{padding:24px 22px}.disruption_toc__A1zxG ol{display:grid;gap:12px}.disruption_intro__3TgY5{padding:42px 22px 32px;display:block}.disruption_intro__3TgY5>p{margin-top:22px}.disruption_intro__3TgY5>p:first-child{font-size:22px;margin-top:0}.disruption_section__qTWvS{padding:46px 22px}.disruption_section__qTWvS h2{font-size:29px;margin-bottom:30px}.disruption_prose__XaTcv p,.disruption_prose__XaTcv ul{font-size:17px;line-height:1.8}.disruption_storyRow__WKzCB{margin:32px 0;gap:28px}.disruption_storyRow__WKzCB .disruption_photo__SwdhS img,[data-composition=tier-tradeoffs] .disruption_storyRow__WKzCB:last-child .disruption_photo__SwdhS img,[data-composition=value-story] .disruption_photo__SwdhS img{aspect-ratio:1/1}.disruption_photo__SwdhS figcaption{padding:60px 20px 20px;font-size:15px}.disruption_readingColumns__YmJ_h{grid-template-columns:1fr;margin:30px 0;gap:22px}.disruption_editorialNote____wyg{margin:30px 0 0;padding:22px}[data-composition=final-argument] .disruption_editorialNote____wyg p:last-child,[data-composition=value-story] .disruption_editorialNote____wyg p:first-child{font-size:20px}.disruption_diagram___ffoZ{margin:30px -4px}.disruption_diagram___ffoZ figcaption{padding:16px;font-size:13px}.disruption_benefitTiles__wSYHR{grid-template-columns:1fr;gap:16px;margin:30px 0}.disruption_benefitTile__mYqwQ{padding:24px}.disruption_benefitTile__mYqwQ h3{font-size:22px}.disruption_evidencePanel__qXPWn{padding:24px;margin:30px 0}.disruption_evidenceHeading__lzLHD h3{font-size:23px}.disruption_evidencePanel__qXPWn dl{grid-template-columns:1fr;margin:24px 0;gap:20px}.disruption_evidencePanel__qXPWn dl>div{display:grid;grid-template-columns:84px 1fr;align-items:center;gap:20px;padding:20px 0 0;border-left:0;border-top:1px solid #3d5369}.disruption_evidencePanel__qXPWn dl>div:first-child{padding-top:0;border-top:0}.disruption_evidencePanel__qXPWn dt{grid-column:2;grid-row:1;font-size:14px}.disruption_evidencePanel__qXPWn dd{grid-column:1;grid-row:1;font-size:36px}.disruption_measurementPlan__8XQ6Q ul{grid-template-columns:1fr;gap:16px}.disruption_measurementPlan__8XQ6Q li,.disruption_measurementPlan__8XQ6Q li:last-child{display:flex;flex-direction:column;align-items:stretch;gap:16px;padding:24px;font-size:16px}.disruption_measurementPlan__8XQ6Q strong{font-size:20px}.disruption_faqs__oXslU{padding:50px 22px}.disruption_faqs__oXslU summary{font-size:18px}.disruption_closing__UNOGn{height:330px}.disruption_closing__UNOGn>img{-o-object-position:52% center;object-position:52% center}}