.tiktok_article__puOFN{background:#080f19;color:#e9eef6}.tiktok_hero__jf_Ax{width:100%;min-height:800px;position:relative;display:grid;align-items:center;isolation:isolate}.tiktok_heroCopy__E0_2b{width:100%;max-width:1320px;margin:auto;z-index:1;padding:170px 40px 110px}.tiktok_hero__jf_Ax h1{font-size:clamp(44px,4.5vw,68px);line-height:1.06;letter-spacing:-.045em;font-weight:800;max-width:630px;text-wrap:balance;margin:0}.tiktok_heroCopy__E0_2b>p{font-size:20px;line-height:1.65;color:#d0d9e3;max-width:580px;margin:28px 0}.tiktok_byline__dCsYr{display:flex;gap:12px 24px;flex-wrap:wrap;font-size:13px;color:#c6d2de}.tiktok_byline__dCsYr a{color:#fff;border-bottom:1px solid #739db8}.tiktok_heroImage__QvSR1{position:absolute;inset:0;z-index:-1}.tiktok_heroImage__QvSR1 img{-o-object-fit:cover;object-fit:cover;-o-object-position:center 10%;object-position:center 10%}.tiktok_heroImage__QvSR1:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(8,15,25,.98),rgba(8,15,25,.91) 24%,rgba(8,15,25,.62) 45%,rgba(8,15,25,.08) 76%),linear-gradient(0deg,#080f19,transparent 23%)}.tiktok_toc__r3wS9{border-block:1px solid #283746;background:#101c29;padding:28px 32px}.tiktok_tocInner__Zt4Dr{max-width:1240px;margin:auto;display:flex;gap:24px}.tiktok_tocInner__Zt4Dr>span{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:#80c4d7;white-space:nowrap;padding-top:4px}.tiktok_toc__r3wS9 ol{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:14px;line-height:1.6}.tiktok_toc__r3wS9 a{color:#d6e1ed;border-bottom:1px solid #526277;padding-bottom:3px}.tiktok_toc__r3wS9 a:hover{color:#9edbe8}.tiktok_intro__w_AIX{max-width:1320px;padding:72px 40px 52px;margin:auto;display:grid;grid-template-columns:1fr 1fr;gap:30px 64px}.tiktok_intro__w_AIX>p:first-child{grid-column:1/-1;max-width:1060px;font-size:28px;line-height:1.5;color:#fff}.tiktok_intro__w_AIX>p{margin:0}.tiktok_section__uh93q{padding:76px 40px;border-top:1px solid #223040;scroll-margin-top:110px}.tiktok_wash__QXGdf{background:#0d1723}.tiktok_sectionInner__N_xv8{max-width:1240px;margin:auto}.tiktok_faqs__iOeME h2,.tiktok_section__uh93q h2{font-size:clamp(28px,2.7vw,38px);font-weight:750;letter-spacing:-.025em;line-height:1.15;margin:0 0 38px;max-width:800px}.tiktok_prose___Wcqf p,.tiktok_prose___Wcqf ul{font-size:18px;line-height:1.8;color:#cbd6e3}.tiktok_prose___Wcqf>p,.tiktok_prose___Wcqf>ul{max-width:78ch;margin:24px auto}.tiktok_prose___Wcqf>p:first-child{margin-top:0}.tiktok_prose___Wcqf a{color:#9bd7e7;text-decoration:underline;text-underline-offset:4px;text-decoration-color:#6594a4}.tiktok_prose___Wcqf ul{padding-left:24px;list-style:disc}.tiktok_prose___Wcqf li{margin:12px 0;padding-left:5px}.tiktok_prose___Wcqf li::marker{color:#90ccd3}.tiktok_storyRow__VSMIN{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:64px;align-items:start;margin:48px 0}.tiktok_storyRow__VSMIN:first-child{margin-top:0}.tiktok_storyCopy__4qV4J p{margin:0 0 24px}.tiktok_storyCopy__4qV4J p:last-child{margin-bottom:0}.tiktok_reverse__QlxF_{grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr)}.tiktok_reverse__QlxF_ .tiktok_photo__eR7D6{order:-1}.tiktok_photo__eR7D6{position:relative;overflow:hidden;border-radius:3px;background:#182435}.tiktok_photo__eR7D6 img{display:block;width:100%;height:auto;aspect-ratio:4/3;-o-object-fit:cover;object-fit:cover}.tiktok_storyRow__VSMIN .tiktok_photo__eR7D6[data-photo="06"] img{aspect-ratio:3/2;transform:scale(1.02)}.tiktok_photo__eR7D6 figcaption{position:absolute;bottom:0;left:0;right:0;padding:70px 24px 22px;background:linear-gradient(0deg,rgba(3,8,15,.95),rgba(3,8,15,.55) 55%,transparent);color:#f0f5fa;font-size:17px;line-height:1.45;text-shadow:0 1px 1px #000}.tiktok_photo__eR7D6 figcaption:before{content:"";display:block;width:32px;height:2px;margin-bottom:12px;background:#8bced3}[data-composition=value-story] .tiktok_photo__eR7D6 img{aspect-ratio:1/1}[data-composition=benefit-stories] .tiktok_storyRow__VSMIN:last-child{margin-top:64px}[data-composition=tier-tradeoffs] .tiktok_storyRow__VSMIN:last-child .tiktok_photo__eR7D6 img{aspect-ratio:16/9}.tiktok_readingColumns__k7wKn{display:grid;grid-template-columns:1fr 1fr;gap:28px 64px;margin:36px 0}.tiktok_readingColumns__k7wKn:first-child{margin-top:0}.tiktok_readingColumns__k7wKn p{margin:0}.tiktok_editorialNote__aw5eU{margin:40px 0 0;padding:28px 34px;border-left:3px solid #80c4cd;background:linear-gradient(90deg,rgba(89,158,174,.09),transparent 85%)}.tiktok_editorialNote__aw5eU p{max-width:94ch;margin:0 0 20px}.tiktok_editorialNote__aw5eU p:last-child{margin-bottom:0}[data-composition=value-story] .tiktok_editorialNote__aw5eU p:first-child{font-size:22px;color:#e5eef5}[data-composition=cost-experiment] .tiktok_editorialNote__aw5eU{border-color:#d79b83;background:linear-gradient(90deg,rgba(187,114,89,.09),transparent 85%);margin:36px 0}[data-composition=final-argument] .tiktok_sectionInner__N_xv8{max-width:1100px}[data-composition=final-argument] .tiktok_editorialNote__aw5eU{padding:32px 0 0;border-left:0;border-top:1px solid #3a5364;background:none}[data-composition=final-argument] .tiktok_editorialNote__aw5eU p:last-child{font-size:23px;line-height:1.65;color:#eef3f8}.tiktok_diagram__JiGwG{margin:42px 0;border:1px solid #42566b;border-radius:4px;background:#122231;overflow:hidden}.tiktok_diagram__JiGwG picture{display:block}.tiktok_diagram__JiGwG img{display:block;width:100%;height:auto}.tiktok_diagram__JiGwG figcaption{padding:18px 24px;color:#c6d3df;font-size:14px;line-height:1.6;border-top:1px solid #42566b}.tiktok_benefitTiles__5YCei{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin:42px 0}.tiktok_benefitTile__F6cBo{padding:28px;border:1px solid #3b5265;border-radius:12px;background:radial-gradient(ellipse at top left,rgba(100,171,197,.14),transparent 75%),#101c29;box-shadow:0 12px 32px rgba(0,0,0,.12)}.tiktok_benefitTile__F6cBo:nth-child(2){border-color:#5b5041;background:radial-gradient(ellipse at top left,hsla(35,51%,61%,.12),transparent 75%),#151d27}.tiktok_benefitTile__F6cBo:nth-child(3){border-color:#395852;background:radial-gradient(ellipse at top left,rgba(105,181,155,.12),transparent 75%),#101e25}.tiktok_benefitTile__F6cBo h3{margin:0 0 16px;font-size:23px;font-weight:650;line-height:1.25;color:#bce0ed;letter-spacing:-.015em}.tiktok_benefitTile__F6cBo:nth-child(2) h3{color:#e5c394}.tiktok_benefitTile__F6cBo:nth-child(3) h3{color:#b6dcd0}.tiktok_benefitTile__F6cBo p{margin:0;font-size:16px;line-height:1.75}.tiktok_evidencePanel__xNYJx{padding:32px;margin:40px 0;border:1px solid #4a5c70;border-radius:14px;background:radial-gradient(ellipse at top right,rgba(97,139,184,.13),transparent 62%),linear-gradient(135deg,#152434,#101c2a);box-shadow:0 16px 44px rgba(0,0,0,.15)}.tiktok_evidenceHeading__UNiPv{display:flex;justify-content:space-between;align-items:baseline;gap:20px}.tiktok_evidenceHeading__UNiPv h3{font-size:25px;font-weight:650;line-height:1.25;letter-spacing:-.02em;margin:0;color:#edf3f8}.tiktok_evidenceHeading__UNiPv p{font-size:14px;line-height:1.6;margin:0;color:#aebfd0}.tiktok_evidencePanel__xNYJx dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;margin:28px 0}.tiktok_evidencePanel__xNYJx dl>div{display:flex;flex-direction:column;gap:12px;padding-left:26px;border-left:1px solid #3d5369}.tiktok_evidencePanel__xNYJx dl>div:first-child{padding-left:0;border-left:0}.tiktok_evidencePanel__xNYJx dt{font-size:15px;line-height:1.6;color:#d0dae5}.tiktok_evidencePanel__xNYJx dd{order:-1;font-size:clamp(36px,4vw,54px);line-height:1;letter-spacing:-.04em;font-weight:700;color:#e6c295}.tiktok_evidencePanel__xNYJx dl>div:nth-child(2) dd{color:#a9d6c6}.tiktok_evidencePanel__xNYJx dl>div:nth-child(3) dd{color:#b4d8ed}.tiktok_evidencePanel__xNYJx .tiktok_evidenceSource__wGaIZ{font-size:14px;line-height:1.65;border-top:1px solid #3c5066;padding-top:20px;margin:0;max-width:100ch;color:#b7c7d7}.tiktok_measurementPlan__EePLC{margin:32px 0 48px}.tiktok_measurementPlan__EePLC ul{padding:0;list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.tiktok_measurementPlan__EePLC li{display:flex;flex-direction:column;gap:18px;padding:28px;margin:0;border:1px solid #3d596b;border-radius:12px;background:radial-gradient(ellipse at top right,rgba(94,156,192,.12),transparent 72%),#12202e;font-size:17px;line-height:1.7;box-shadow:0 10px 28px rgba(0,0,0,.12);transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}.tiktok_measurementPlan__EePLC li:nth-child(2){border-color:#625545;background:radial-gradient(ellipse at top right,hsla(37,47%,60%,.12),transparent 72%),#1a222b}.tiktok_measurementPlan__EePLC li:nth-child(3){border-color:#3d6059;background:radial-gradient(ellipse at top right,rgba(100,179,147,.12),transparent 72%),#12252a}.tiktok_measurementPlan__EePLC li:nth-child(4){border-color:#525572;background:radial-gradient(ellipse at top right,rgba(132,135,198,.12),transparent 72%),#18212f}.tiktok_measurementPlan__EePLC li:last-child{grid-column:1/-1;display:grid;grid-template-columns:1fr 2fr;align-items:center;gap:30px}.tiktok_measurementPlan__EePLC strong{font-size:20px;line-height:1.35;color:#b8ddec;font-weight:650;letter-spacing:-.015em}.tiktok_measurementPlan__EePLC li:nth-child(2) strong{color:#e5c394}.tiktok_measurementPlan__EePLC li:nth-child(3) strong{color:#b6dcd0}.tiktok_measurementPlan__EePLC li:nth-child(4) strong{color:#ced0ef}@media(hover:hover){.tiktok_measurementPlan__EePLC li:hover{transform:translateY(-3px);border-color:#91b7cd;box-shadow:0 14px 34px rgba(0,0,0,.22)}}@media(prefers-reduced-motion:reduce){.tiktok_measurementPlan__EePLC li{transition:none}.tiktok_measurementPlan__EePLC li:hover{transform:none}}.tiktok_faqs__iOeME{max-width:1120px;margin:auto;padding:80px 40px}.tiktok_faqs__iOeME details{border-top:1px solid #3a4a5c;padding:24px 0}.tiktok_faqs__iOeME details:last-child{border-bottom:1px solid #3a4a5c}.tiktok_faqs__iOeME summary{cursor:pointer;color:#eef4fa;font-size:19px;font-weight:650;line-height:1.5}.tiktok_faqs__iOeME summary::marker{color:#92cfd8}.tiktok_faqs__iOeME details p{font-size:17px;line-height:1.8;max-width:78ch;color:#c6d3df;margin:18px 0 0}.tiktok_article__puOFN a:focus-visible,.tiktok_article__puOFN summary:focus-visible{outline:2px solid #aceaf2;outline-offset:6px}.tiktok_closing__XIbIj{height:400px;position:relative;display:grid;place-items:center;overflow:hidden}.tiktok_closing__XIbIj>img{position:absolute;width:100%;height:100%;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 53%;object-position:50% 53%}.tiktok_closing__XIbIj:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(4,10,17,.7),rgba(4,10,17,.35)),linear-gradient(180deg,#080f19,transparent 35%)}.tiktok_closing__XIbIj>div{position:relative;z-index:1;text-align:center;padding:40px 24px}.tiktok_closing__XIbIj p{font-size:clamp(26px,3vw,40px);font-weight:650;line-height:1.2;letter-spacing:-.025em;text-shadow:0 1px 1px rgba(0,0,0,.95)}@media(max-width:1050px){.tiktok_hero__jf_Ax h1{font-size:56px;max-width:540px}.tiktok_heroCopy__E0_2b>p{max-width:510px}.tiktok_readingColumns__k7wKn,.tiktok_reverse__QlxF_,.tiktok_storyRow__VSMIN{gap:36px}.tiktok_photo__eR7D6 figcaption{font-size:16px;padding:60px 20px 20px}}@media(max-width:900px){.tiktok_hero__jf_Ax{min-height:870px;align-items:start}.tiktok_heroCopy__E0_2b{padding:150px 32px 280px}.tiktok_hero__jf_Ax h1{max-width:580px;font-size:52px}.tiktok_heroCopy__E0_2b>p{max-width:560px}.tiktok_heroImage__QvSR1{top:450px}.tiktok_heroImage__QvSR1 img{-o-object-position:center 10%;object-position:center 10%}.tiktok_heroImage__QvSR1:after{background:linear-gradient(180deg,#080f19,rgba(8,15,25,.08) 35%),linear-gradient(0deg,#080f19,transparent 24%)}.tiktok_tocInner__Zt4Dr{display:block}.tiktok_toc__r3wS9 ol{margin-top:15px}.tiktok_intro__w_AIX{padding:54px 32px 36px;gap:26px}.tiktok_intro__w_AIX>p:first-child{font-size:25px}.tiktok_section__uh93q{padding:60px 32px}.tiktok_reverse__QlxF_,.tiktok_storyRow__VSMIN{grid-template-columns:1fr;gap:30px}.tiktok_storyRow__VSMIN .tiktok_photo__eR7D6{order:0}.tiktok_storyRow__VSMIN .tiktok_photo__eR7D6 img,[data-composition=value-story] .tiktok_photo__eR7D6 img{aspect-ratio:16/10}.tiktok_readingColumns__k7wKn{gap:28px 32px}.tiktok_prose___Wcqf p{font-size:17px}.tiktok_benefitTiles__5YCei{gap:14px}.tiktok_benefitTile__F6cBo{padding:22px}.tiktok_benefitTile__F6cBo h3{font-size:21px}.tiktok_evidencePanel__xNYJx{padding:28px}.tiktok_evidenceHeading__UNiPv{display:block}.tiktok_evidenceHeading__UNiPv p{margin-top:10px}.tiktok_evidencePanel__xNYJx dl{gap:20px}.tiktok_evidencePanel__xNYJx dl>div{padding-left:20px}.tiktok_measurementPlan__EePLC li{padding:24px}}@media(max-width:600px){.tiktok_hero__jf_Ax{min-height:960px}.tiktok_heroCopy__E0_2b{padding:132px 22px 300px}.tiktok_hero__jf_Ax h1{font-size:42px;line-height:1.08;text-wrap:initial}.tiktok_heroCopy__E0_2b>p{font-size:18px;line-height:1.65;margin:24px 0}.tiktok_heroImage__QvSR1{top:520px}.tiktok_heroImage__QvSR1 img{-o-object-position:center 26%;object-position:center 26%}.tiktok_byline__dCsYr{gap:10px 16px;font-size:12px}.tiktok_toc__r3wS9{padding:24px 22px}.tiktok_toc__r3wS9 ol{display:grid;gap:12px}.tiktok_intro__w_AIX{padding:42px 22px 32px;display:block}.tiktok_intro__w_AIX>p{margin-top:22px}.tiktok_intro__w_AIX>p:first-child{font-size:22px;margin-top:0}.tiktok_section__uh93q{padding:46px 22px}.tiktok_section__uh93q h2{font-size:29px;margin-bottom:30px}.tiktok_prose___Wcqf p,.tiktok_prose___Wcqf ul{font-size:17px;line-height:1.8}.tiktok_storyRow__VSMIN{margin:32px 0;gap:28px}.tiktok_storyRow__VSMIN .tiktok_photo__eR7D6 img,[data-composition=tier-tradeoffs] .tiktok_storyRow__VSMIN:last-child .tiktok_photo__eR7D6 img,[data-composition=value-story] .tiktok_photo__eR7D6 img{aspect-ratio:1/1}.tiktok_photo__eR7D6 figcaption{padding:60px 20px 20px;font-size:15px}.tiktok_readingColumns__k7wKn{grid-template-columns:1fr;margin:30px 0;gap:22px}.tiktok_editorialNote__aw5eU{margin:30px 0 0;padding:22px}[data-composition=final-argument] .tiktok_editorialNote__aw5eU p:last-child,[data-composition=value-story] .tiktok_editorialNote__aw5eU p:first-child{font-size:20px}.tiktok_diagram__JiGwG{margin:30px -4px}.tiktok_diagram__JiGwG figcaption{padding:16px;font-size:13px}.tiktok_benefitTiles__5YCei{grid-template-columns:1fr;gap:16px;margin:30px 0}.tiktok_benefitTile__F6cBo{padding:24px}.tiktok_benefitTile__F6cBo h3{font-size:22px}.tiktok_evidencePanel__xNYJx{padding:24px;margin:30px 0}.tiktok_evidenceHeading__UNiPv h3{font-size:23px}.tiktok_evidencePanel__xNYJx dl{grid-template-columns:1fr;margin:24px 0;gap:20px}.tiktok_evidencePanel__xNYJx dl>div{display:grid;grid-template-columns:84px 1fr;align-items:center;gap:20px;padding:20px 0 0;border-left:0;border-top:1px solid #3d5369}.tiktok_evidencePanel__xNYJx dl>div:first-child{padding-top:0;border-top:0}.tiktok_evidencePanel__xNYJx dt{grid-column:2;grid-row:1;font-size:14px}.tiktok_evidencePanel__xNYJx dd{grid-column:1;grid-row:1;font-size:36px}.tiktok_measurementPlan__EePLC ul{grid-template-columns:1fr;gap:16px}.tiktok_measurementPlan__EePLC li,.tiktok_measurementPlan__EePLC li:last-child{display:flex;flex-direction:column;align-items:stretch;gap:16px;padding:24px;font-size:16px}.tiktok_measurementPlan__EePLC strong{font-size:20px}.tiktok_faqs__iOeME{padding:50px 22px}.tiktok_faqs__iOeME summary{font-size:18px}.tiktok_closing__XIbIj{height:330px}.tiktok_closing__XIbIj>img{-o-object-position:52% center;object-position:52% center}}