.apple_article__hzkVU{background:#080f19;color:#e9eef6}.apple_hero__Vspxk{width:100%;min-height:800px;position:relative;display:grid;align-items:center;isolation:isolate}.apple_heroCopy__kgEsE{width:100%;max-width:1320px;margin:auto;z-index:1;padding:170px 40px 110px}.apple_hero__Vspxk h1{font-size:clamp(44px,4.5vw,68px);line-height:1.06;letter-spacing:-.045em;font-weight:800;max-width:630px;text-wrap:balance;margin:0}.apple_heroCopy__kgEsE>p{font-size:20px;line-height:1.65;color:#d0d9e3;max-width:580px;margin:28px 0}.apple_byline__h9n3u{display:flex;gap:12px 24px;flex-wrap:wrap;font-size:13px;color:#c6d2de}.apple_byline__h9n3u a{color:#fff;border-bottom:1px solid #739db8}.apple_heroImage__gkO1_{position:absolute;inset:0;z-index:-1}.apple_heroImage__gkO1_ img{-o-object-fit:cover;object-fit:cover;-o-object-position:center 10%;object-position:center 10%}.apple_heroImage__gkO1_:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(8,15,25,.98),rgba(8,15,25,.91) 24%,rgba(8,15,25,.62) 45%,rgba(8,15,25,.08) 76%),linear-gradient(0deg,#080f19,transparent 23%)}.apple_toc__CA_dB{border-block:1px solid #283746;background:#101c29;padding:28px 32px}.apple_tocInner__C1WAR{max-width:1240px;margin:auto;display:flex;gap:24px}.apple_tocInner__C1WAR>span{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:#80c4d7;white-space:nowrap;padding-top:4px}.apple_toc__CA_dB ol{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:14px;line-height:1.6}.apple_toc__CA_dB a{color:#d6e1ed;border-bottom:1px solid #526277;padding-bottom:3px}.apple_toc__CA_dB a:hover{color:#9edbe8}.apple_intro__xZ1iR{max-width:1320px;padding:72px 40px 52px;margin:auto;display:grid;grid-template-columns:1fr 1fr;gap:30px 64px}.apple_intro__xZ1iR>p:first-child{grid-column:1/-1;max-width:1060px;font-size:28px;line-height:1.5;color:#fff}.apple_intro__xZ1iR>p{margin:0}.apple_section__OoNhg{padding:76px 40px;border-top:1px solid #223040;scroll-margin-top:110px}.apple_wash__mwlM2{background:#0d1723}.apple_sectionInner__E86P_{max-width:1240px;margin:auto}.apple_faqs__DyPP4 h2,.apple_section__OoNhg h2{font-size:clamp(28px,2.7vw,38px);font-weight:750;letter-spacing:-.025em;line-height:1.15;margin:0 0 38px;max-width:800px}.apple_prose__2RH7d p,.apple_prose__2RH7d ul{font-size:18px;line-height:1.8;color:#cbd6e3}.apple_prose__2RH7d>p,.apple_prose__2RH7d>ul{max-width:78ch;margin:24px auto}.apple_prose__2RH7d>p:first-child{margin-top:0}.apple_prose__2RH7d a{color:#9bd7e7;text-decoration:underline;text-underline-offset:4px;text-decoration-color:#6594a4}.apple_prose__2RH7d ul{padding-left:24px;list-style:disc}.apple_prose__2RH7d li{margin:12px 0;padding-left:5px}.apple_prose__2RH7d li::marker{color:#90ccd3}.apple_storyRow__W0g7W{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:64px;align-items:start;margin:48px 0}.apple_storyRow__W0g7W:first-child{margin-top:0}.apple_storyCopy__904vs p{margin:0 0 24px}.apple_storyCopy__904vs p:last-child{margin-bottom:0}.apple_reverse__4NpL4{grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr)}.apple_reverse__4NpL4 .apple_photo__WGI4Y{order:-1}.apple_photo__WGI4Y{position:relative;overflow:hidden;border-radius:3px;background:#182435}.apple_photo__WGI4Y img{display:block;width:100%;height:auto;aspect-ratio:4/3;-o-object-fit:cover;object-fit:cover}.apple_storyRow__W0g7W .apple_photo__WGI4Y[data-photo="06"] img{aspect-ratio:3/2;transform:scale(1.02)}.apple_photo__WGI4Y figcaption{position:absolute;bottom:0;left:0;right:0;padding:70px 24px 22px;background:linear-gradient(0deg,rgba(3,8,15,.95),rgba(3,8,15,.55) 55%,transparent);color:#f0f5fa;font-size:17px;line-height:1.45;text-shadow:0 1px 1px #000}.apple_photo__WGI4Y figcaption:before{content:"";display:block;width:32px;height:2px;margin-bottom:12px;background:#8bced3}[data-composition=value-story] .apple_photo__WGI4Y img{aspect-ratio:1/1}[data-composition=benefit-stories] .apple_storyRow__W0g7W:last-child{margin-top:64px}[data-composition=tier-tradeoffs] .apple_storyRow__W0g7W:last-child .apple_photo__WGI4Y img{aspect-ratio:16/9}.apple_readingColumns__7i3wi{display:grid;grid-template-columns:1fr 1fr;gap:28px 64px;margin:36px 0}.apple_readingColumns__7i3wi:first-child{margin-top:0}.apple_readingColumns__7i3wi p{margin:0}.apple_editorialNote__t3_hP{margin:40px 0 0;padding:28px 34px;border-left:3px solid #80c4cd;background:linear-gradient(90deg,rgba(89,158,174,.09),transparent 85%)}.apple_editorialNote__t3_hP p{max-width:94ch;margin:0 0 20px}.apple_editorialNote__t3_hP p:last-child{margin-bottom:0}[data-composition=value-story] .apple_editorialNote__t3_hP p:first-child{font-size:22px;color:#e5eef5}[data-composition=cost-experiment] .apple_editorialNote__t3_hP{border-color:#d79b83;background:linear-gradient(90deg,rgba(187,114,89,.09),transparent 85%);margin:36px 0}[data-composition=final-argument] .apple_sectionInner__E86P_{max-width:1100px}[data-composition=final-argument] .apple_editorialNote__t3_hP{padding:32px 0 0;border-left:0;border-top:1px solid #3a5364;background:none}[data-composition=final-argument] .apple_editorialNote__t3_hP p:last-child{font-size:23px;line-height:1.65;color:#eef3f8}.apple_diagram__XSwkp{margin:42px 0;border:1px solid #42566b;border-radius:4px;background:#122231;overflow:hidden}.apple_diagram__XSwkp picture{display:block}.apple_diagram__XSwkp img{display:block;width:100%;height:auto}.apple_diagram__XSwkp figcaption{padding:18px 24px;color:#c6d3df;font-size:14px;line-height:1.6;border-top:1px solid #42566b}.apple_benefitTiles__Ylo_X{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin:42px 0}.apple_benefitTile__BbSOk{padding:28px;border:1px solid #3b5265;border-radius:12px;background:radial-gradient(ellipse at top left,rgba(100,171,197,.14),transparent 75%),#101c29;box-shadow:0 12px 32px rgba(0,0,0,.12)}.apple_benefitTile__BbSOk:nth-child(2){border-color:#5b5041;background:radial-gradient(ellipse at top left,hsla(35,51%,61%,.12),transparent 75%),#151d27}.apple_benefitTile__BbSOk:nth-child(3){border-color:#395852;background:radial-gradient(ellipse at top left,rgba(105,181,155,.12),transparent 75%),#101e25}.apple_benefitTile__BbSOk h3{margin:0 0 16px;font-size:23px;font-weight:650;line-height:1.25;color:#bce0ed;letter-spacing:-.015em}.apple_benefitTile__BbSOk:nth-child(2) h3{color:#e5c394}.apple_benefitTile__BbSOk:nth-child(3) h3{color:#b6dcd0}.apple_benefitTile__BbSOk p{margin:0;font-size:16px;line-height:1.75}.apple_evidencePanel__lUXEM{padding:32px;margin:40px 0;border:1px solid #4a5c70;border-radius:14px;background:radial-gradient(ellipse at top right,rgba(97,139,184,.13),transparent 62%),linear-gradient(135deg,#152434,#101c2a);box-shadow:0 16px 44px rgba(0,0,0,.15)}.apple_evidenceHeading__bKEnH{display:flex;justify-content:space-between;align-items:baseline;gap:20px}.apple_evidenceHeading__bKEnH h3{font-size:25px;font-weight:650;line-height:1.25;letter-spacing:-.02em;margin:0;color:#edf3f8}.apple_evidenceHeading__bKEnH p{font-size:14px;line-height:1.6;margin:0;color:#aebfd0}.apple_evidencePanel__lUXEM dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;margin:28px 0}.apple_evidencePanel__lUXEM dl>div{display:flex;flex-direction:column;gap:12px;padding-left:26px;border-left:1px solid #3d5369}.apple_evidencePanel__lUXEM dl>div:first-child{padding-left:0;border-left:0}.apple_evidencePanel__lUXEM dt{font-size:15px;line-height:1.6;color:#d0dae5}.apple_evidencePanel__lUXEM dd{order:-1;font-size:clamp(36px,4vw,54px);line-height:1;letter-spacing:-.04em;font-weight:700;color:#e6c295}.apple_evidencePanel__lUXEM dl>div:nth-child(2) dd{color:#a9d6c6}.apple_evidencePanel__lUXEM dl>div:nth-child(3) dd{color:#b4d8ed}.apple_evidencePanel__lUXEM .apple_evidenceSource__S0UL7{font-size:14px;line-height:1.65;border-top:1px solid #3c5066;padding-top:20px;margin:0;max-width:100ch;color:#b7c7d7}.apple_measurementPlan__Ue_FZ{margin:32px 0 48px}.apple_measurementPlan__Ue_FZ ul{padding:0;list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.apple_measurementPlan__Ue_FZ li{display:flex;flex-direction:column;gap:18px;padding:28px;margin:0;border:1px solid #3d596b;border-radius:12px;background:radial-gradient(ellipse at top right,rgba(94,156,192,.12),transparent 72%),#12202e;font-size:17px;line-height:1.7;box-shadow:0 10px 28px rgba(0,0,0,.12);transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}.apple_measurementPlan__Ue_FZ li:nth-child(2){border-color:#625545;background:radial-gradient(ellipse at top right,hsla(37,47%,60%,.12),transparent 72%),#1a222b}.apple_measurementPlan__Ue_FZ li:nth-child(3){border-color:#3d6059;background:radial-gradient(ellipse at top right,rgba(100,179,147,.12),transparent 72%),#12252a}.apple_measurementPlan__Ue_FZ li:nth-child(4){border-color:#525572;background:radial-gradient(ellipse at top right,rgba(132,135,198,.12),transparent 72%),#18212f}.apple_measurementPlan__Ue_FZ li:last-child{grid-column:1/-1;display:grid;grid-template-columns:1fr 2fr;align-items:center;gap:30px}.apple_measurementPlan__Ue_FZ strong{font-size:20px;line-height:1.35;color:#b8ddec;font-weight:650;letter-spacing:-.015em}.apple_measurementPlan__Ue_FZ li:nth-child(2) strong{color:#e5c394}.apple_measurementPlan__Ue_FZ li:nth-child(3) strong{color:#b6dcd0}.apple_measurementPlan__Ue_FZ li:nth-child(4) strong{color:#ced0ef}@media(hover:hover){.apple_measurementPlan__Ue_FZ li:hover{transform:translateY(-3px);border-color:#91b7cd;box-shadow:0 14px 34px rgba(0,0,0,.22)}}@media(prefers-reduced-motion:reduce){.apple_measurementPlan__Ue_FZ li{transition:none}.apple_measurementPlan__Ue_FZ li:hover{transform:none}}.apple_faqs__DyPP4{max-width:1120px;margin:auto;padding:80px 40px}.apple_faqs__DyPP4 details{border-top:1px solid #3a4a5c;padding:24px 0}.apple_faqs__DyPP4 details:last-child{border-bottom:1px solid #3a4a5c}.apple_faqs__DyPP4 summary{cursor:pointer;color:#eef4fa;font-size:19px;font-weight:650;line-height:1.5}.apple_faqs__DyPP4 summary::marker{color:#92cfd8}.apple_faqs__DyPP4 details p{font-size:17px;line-height:1.8;max-width:78ch;color:#c6d3df;margin:18px 0 0}.apple_article__hzkVU a:focus-visible,.apple_article__hzkVU summary:focus-visible{outline:2px solid #aceaf2;outline-offset:6px}.apple_closing__NpbR4{height:400px;position:relative;display:grid;place-items:center;overflow:hidden}.apple_closing__NpbR4>img{position:absolute;width:100%;height:100%;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 53%;object-position:50% 53%}.apple_closing__NpbR4:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(4,10,17,.7),rgba(4,10,17,.35)),linear-gradient(180deg,#080f19,transparent 35%)}.apple_closing__NpbR4>div{position:relative;z-index:1;text-align:center;padding:40px 24px}.apple_closing__NpbR4 p{font-size:clamp(26px,3vw,40px);font-weight:650;line-height:1.2;letter-spacing:-.025em;text-shadow:0 1px 1px rgba(0,0,0,.95)}@media(max-width:1050px){.apple_hero__Vspxk h1{font-size:56px;max-width:540px}.apple_heroCopy__kgEsE>p{max-width:510px}.apple_readingColumns__7i3wi,.apple_reverse__4NpL4,.apple_storyRow__W0g7W{gap:36px}.apple_photo__WGI4Y figcaption{font-size:16px;padding:60px 20px 20px}}@media(max-width:900px){.apple_hero__Vspxk{min-height:870px;align-items:start}.apple_heroCopy__kgEsE{padding:150px 32px 280px}.apple_hero__Vspxk h1{max-width:580px;font-size:52px}.apple_heroCopy__kgEsE>p{max-width:560px}.apple_heroImage__gkO1_{top:450px}.apple_heroImage__gkO1_ img{-o-object-position:center 10%;object-position:center 10%}.apple_heroImage__gkO1_:after{background:linear-gradient(180deg,#080f19,rgba(8,15,25,.08) 35%),linear-gradient(0deg,#080f19,transparent 24%)}.apple_tocInner__C1WAR{display:block}.apple_toc__CA_dB ol{margin-top:15px}.apple_intro__xZ1iR{padding:54px 32px 36px;gap:26px}.apple_intro__xZ1iR>p:first-child{font-size:25px}.apple_section__OoNhg{padding:60px 32px}.apple_reverse__4NpL4,.apple_storyRow__W0g7W{grid-template-columns:1fr;gap:30px}.apple_storyRow__W0g7W .apple_photo__WGI4Y{order:0}.apple_storyRow__W0g7W .apple_photo__WGI4Y img,[data-composition=value-story] .apple_photo__WGI4Y img{aspect-ratio:16/10}.apple_readingColumns__7i3wi{gap:28px 32px}.apple_prose__2RH7d p{font-size:17px}.apple_benefitTiles__Ylo_X{gap:14px}.apple_benefitTile__BbSOk{padding:22px}.apple_benefitTile__BbSOk h3{font-size:21px}.apple_evidencePanel__lUXEM{padding:28px}.apple_evidenceHeading__bKEnH{display:block}.apple_evidenceHeading__bKEnH p{margin-top:10px}.apple_evidencePanel__lUXEM dl{gap:20px}.apple_evidencePanel__lUXEM dl>div{padding-left:20px}.apple_measurementPlan__Ue_FZ li{padding:24px}}@media(max-width:600px){.apple_hero__Vspxk{min-height:960px}.apple_heroCopy__kgEsE{padding:132px 22px 300px}.apple_hero__Vspxk h1{font-size:42px;line-height:1.08;text-wrap:initial}.apple_heroCopy__kgEsE>p{font-size:18px;line-height:1.65;margin:24px 0}.apple_heroImage__gkO1_{top:520px}.apple_heroImage__gkO1_ img{-o-object-position:center 26%;object-position:center 26%}.apple_byline__h9n3u{gap:10px 16px;font-size:12px}.apple_toc__CA_dB{padding:24px 22px}.apple_toc__CA_dB ol{display:grid;gap:12px}.apple_intro__xZ1iR{padding:42px 22px 32px;display:block}.apple_intro__xZ1iR>p{margin-top:22px}.apple_intro__xZ1iR>p:first-child{font-size:22px;margin-top:0}.apple_section__OoNhg{padding:46px 22px}.apple_section__OoNhg h2{font-size:29px;margin-bottom:30px}.apple_prose__2RH7d p,.apple_prose__2RH7d ul{font-size:17px;line-height:1.8}.apple_storyRow__W0g7W{margin:32px 0;gap:28px}.apple_storyRow__W0g7W .apple_photo__WGI4Y img,[data-composition=tier-tradeoffs] .apple_storyRow__W0g7W:last-child .apple_photo__WGI4Y img,[data-composition=value-story] .apple_photo__WGI4Y img{aspect-ratio:1/1}.apple_photo__WGI4Y figcaption{padding:60px 20px 20px;font-size:15px}.apple_readingColumns__7i3wi{grid-template-columns:1fr;margin:30px 0;gap:22px}.apple_editorialNote__t3_hP{margin:30px 0 0;padding:22px}[data-composition=final-argument] .apple_editorialNote__t3_hP p:last-child,[data-composition=value-story] .apple_editorialNote__t3_hP p:first-child{font-size:20px}.apple_diagram__XSwkp{margin:30px -4px}.apple_diagram__XSwkp figcaption{padding:16px;font-size:13px}.apple_benefitTiles__Ylo_X{grid-template-columns:1fr;gap:16px;margin:30px 0}.apple_benefitTile__BbSOk{padding:24px}.apple_benefitTile__BbSOk h3{font-size:22px}.apple_evidencePanel__lUXEM{padding:24px;margin:30px 0}.apple_evidenceHeading__bKEnH h3{font-size:23px}.apple_evidencePanel__lUXEM dl{grid-template-columns:1fr;margin:24px 0;gap:20px}.apple_evidencePanel__lUXEM dl>div{display:grid;grid-template-columns:84px 1fr;align-items:center;gap:20px;padding:20px 0 0;border-left:0;border-top:1px solid #3d5369}.apple_evidencePanel__lUXEM dl>div:first-child{padding-top:0;border-top:0}.apple_evidencePanel__lUXEM dt{grid-column:2;grid-row:1;font-size:14px}.apple_evidencePanel__lUXEM dd{grid-column:1;grid-row:1;font-size:36px}.apple_measurementPlan__Ue_FZ ul{grid-template-columns:1fr;gap:16px}.apple_measurementPlan__Ue_FZ li,.apple_measurementPlan__Ue_FZ li:last-child{display:flex;flex-direction:column;align-items:stretch;gap:16px;padding:24px;font-size:16px}.apple_measurementPlan__Ue_FZ strong{font-size:20px}.apple_faqs__DyPP4{padding:50px 22px}.apple_faqs__DyPP4 summary{font-size:18px}.apple_closing__NpbR4{height:330px}.apple_closing__NpbR4>img{-o-object-position:52% center;object-position:52% center}}